Zynga, a leading developer of mobile games, reported increased revenue of $503 million in the first quarter of 2020, a 52% increase compared to the same quarter last year, due to the COVID-19 pandemic. The mobile gaming industry has seen a surge in popularity as social distancing measures have led to an increase in demand for at-home entertainment. Zynga plans to continue to release new games and features and increase its advertising efforts to attract more users to its games. The company is well-positioned to capitalize on the growing demand for mobile games.
Zynga reports increased revenue due to pandemic
Background
Zynga Inc. is a leading developer of mobile games. It was incorporated in 2007 and is headquartered in San Francisco, California. The company is best known for its popular games such as Farmville, Words with Friends, and Zynga Poker.
Increased Revenue
Zynga has reported increased revenue of $503 million in the first quarter of 2020. This is a 52% increase compared to the same quarter last year. The company has attributed this increase in revenue to the COVID-19 pandemic as more people are turning to mobile games to pass the time while in quarantine.
Mobile Gaming Industry
The mobile gaming industry has seen a surge in popularity as a result of the pandemic. Social distancing measures have led to an increase in demand for at-home entertainment, causing more people to turn to mobile games for entertainment.
Zynga’s Response to the Pandemic
Zynga has responded to the pandemic by launching new games and features to keep up with the increased demand. The company recently launched the game ‘Harry Potter: Puzzles & Spells’ in collaboration with Warner Bros. Interactive Entertainment. Zynga also released new features for games such as ‘Words with Friends’ and ‘Zynga Poker’ to keep players engaged.
Future Plans
Zynga plans to capitalize on the increased demand for mobile games by continuing to release new games and features. The company has several new games in development and plans to release them in the near future. Zynga also plans to increase its advertising efforts to attract more users to its games.
Conclusion
Zynga’s increased revenue is a testament to the growing popularity of mobile games during the pandemic. The company’s response to the pandemic by launching new games and features has helped to keep players engaged and attracted new users. Zynga’s future plans seem promising, and the company is well-positioned to continue to capitalize on the growing demand for mobile games.