Mobile game developer Zynga has partnered with the National Football League (NFL) to create mobile games featuring teams, players, and venues. The collaboration will allow Zynga to use the NFL’s official license and bring their expertise in mobile gaming to a larger fan base. The NFL hopes to reach a younger demographic who primarily access games through mobile devices. Multiple titles will be developed, featuring realistic graphics and social interaction capabilities. Frank Gibeau, Zynga’s CEO, said the partnership would “transform the way players around the world experience and connect with the NFL.”
Zynga announces partnership with sports company, NFL to develop mobile games
By: John Doe | July 15, 2021 | San Francisco, CA
About Zynga and NFL
Zynga is a San Francisco-based social game developer that focuses on creating mobile and online games. The company is known for popular titles like Words with Friends, FarmVille, and Zynga Poker. Meanwhile, the National Football League (NFL) is a professional American football league that consists of 32 teams across America.
The Partnership Announcement
On July 15, 2021, Zynga announced its partnership with the NFL to develop mobile games featuring the league’s teams, players, and venues. The collaboration will allow Zynga to access the official NFL license to create an immersive and interactive experience for millions of football fans worldwide.
The Importance of the Partnership
The partnership between Zynga and NFL is significant for both companies. NFL will be able to reach more audiences through the mobile platform, as they target the younger demographic who access games through their mobile devices. Meanwhile, Zynga will gain access to a massive fan base while bringing their expertise in mobile gaming to the table.
What the Partnership Entails
The partnership will include the development of multiple titles that will allow players to interact with their favorite NFL teams and players using their mobile devices. These games will feature realistic graphics, unique gameplay, and social interaction capabilities, allowing players to connect and compete with others worldwide.
Reaction from the companies
According to Frank Gibeau, Zynga’s Chief Executive Officer, the partnership will allow the company to “transform the way players around the world experience and connect with the NFL.” Meanwhile, the NFL’s Senior Vice President of Consumer Products and Gaming, Rachel Hoagland, expressed excitement about the collaboration, saying that “Zynga’s expertise in mobile gaming aligns perfectly with our overarching goal to expand the NFL’s reach to new and younger audiences.”