A recent survey by the Entertainment Software Association found that the average age of female gamers is 34 years old, and the highest percentage of female gamers reside in North America, with 40% of female respondents coming from that region. While mobile gaming has been the most popular platform for women, there has been a significant increase in the number of women playing console and PC games. There has also been a growing demand for greater representation of women in the gaming industry, and the esports industry has seen a significant increase in female viewership. Additionally, there has been an increasing number of female streamers on platforms such as Twitch and YouTube.
Women and Gaming: Demographics and Trends
Introduction
Gaming has long been regarded as a male-dominated space, but as technology and social norms have changed, more and more women have entered the gaming industry. In this article, we will explore the demographics and trends of women in gaming.
Demographics
Age
According to a recent survey by the Entertainment Software Association, the average age of female gamers is 34 years old. This suggests that a significant portion of women who play video games are adults.
Location
The same survey also found that the highest percentage of female gamers reside in North America, with 40% of female respondents coming from that region.
Platforms
While mobile gaming has been the most popular platform for women in recent years, there has been a significant increase in the number of women playing console and PC games. In fact, data from market research firm Newzoo showed that the number of female PC gamers increased by 11.5% in 2020, compared to the previous year.
Trends
Increasing representation in the gaming industry
There has been a growing demand for greater representation of women in the gaming industry. Several major game developers and publishers have responded by increasing female representation in both game development teams and the characters featured in their games.
Growing popularity of esports
Esports, or competitive video gaming, has been on the rise in recent years, with more and more women participating in tournaments and competitions. In fact, the esports industry has seen a significant increase in female viewership, with data from Newzoo showing that over 30% of esports viewers in North America are women.
The rise of female streamers
Another trend in the gaming industry is the increasing number of female streamers on platforms such as Twitch and YouTube. These women have gained huge followings by sharing their gameplay and interacting with their audiences. The most popular female streamers have established themselves as powerful influencers and have even become celebrities in their own right.
Conclusion
Women are a growing force in the gaming industry, and their influence is only set to increase in the coming years. Developers and publishers who want to stay ahead of the curve must take note of the changing demographics and trends in order to create games and platforms that appeal to both women and men.