TikTok helps a mobile game achieve the highest downloads in the world.

It turns out this is the "winning" formula of this mobile game.

Most Downloaded Games in the World

Recently, the rankings of the most popular mobile games globally have seen significant changes. Notably, two brand new games have made their debut: Mini Games: Calm & Relax and Tik Tap Challenge.

According to statistics from Appmagic, Mini Games: Calm & Relax was the most downloaded game in October, with 36.5 million downloads. Tik Tap Challenge ranked 6th with 13.5 million downloads, marking the first appearance of both games in the Top 10. So, what has propelled these two newcomers to soar in such a short period?

Mobile Games Gaining Popularity Thanks to TikTok

Mini Games: Calm & Relax was first launched in August 2024. Initially designed as an offline application, it failed to attract much attention from the gaming community for the first two months, achieving only about 10,000 downloads by early October.

However, during this time, Mini Games: Calm & Relax updated to a new version, adding gameplay modes inspired by popular filters on TikTok. This move was well-received, and in no time, the game’s ranking jumped from 150 to the top spot. Within 12 days, it surpassed 1 million downloads.

The Tik Tap Challenge game is even more impressive, using a similar approach and achieving over 1 million downloads in just one week. To date, both games continue to experience steady growth and have become extremely popular worldwide.

Readers may have seen these filters trending on TikTok.

It is undeniable that these TikTok filters are being embraced not only by regular users but also by KOLs and famous artists. This engaging interaction has positively impacted the game’s visibility and yielded results that exceeded expectations.

Could this be a new trend that game developers and publishers should leverage in their products?

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