Mobile gaming has become one of the fastest growing industries worldwide with a revenue of $77 billion in 2020, making it the largest segment of the gaming industry. Mobile gaming generated a revenue of $68.5 billion in 2019 and is expected to reach $95.4 billion in sales in 2023. China is the largest mobile gaming market generating $21 billion in revenue in 2020, followed by the United States, Japan, and South Korea. More than 60% of mobile gamers are under the age of 35, and nearly 46% are women. The COVID-19 pandemic has boosted the mobile gaming industry with a 30% increase in usage during the pandemic. The future of mobile gaming looks bright with the introduction of 5G technology and mobile game-streaming services.
The Rise of Mobile Gaming: Sales Figures and User Demographics
Introduction
With the advent of smartphones and tablets, mobile gaming has become one of the fastest growing industries around the world. In 2020 alone, mobile gaming generated over $77 billion in revenue, making it the largest segment of the gaming market.
Sales Figures
The sales figures for mobile gaming have been constantly on the rise since the introduction of smartphones. In 2019, mobile gaming generated a revenue of $68.5 billion and by 2023, it is estimated to bring in $95.4 billion in sales. China is the largest mobile gaming market, generating over $21 billion in revenue in 2020, followed by the United States, Japan, and South Korea.
User Demographics
Mobile gaming is an industry dominated by young people. According to a report by Newzoo, 60% of mobile gamers are under the age of 35. However, the age range is not the only distinguishing factor. Women make up nearly 46% of the total mobile gaming population, as compared to just 38% of console and PC gamers. Mobile gaming is also popular among low-income households as a smartphone is the only device needed to play games.
The Impact of COVID-19
The COVID-19 pandemic has had a huge impact on the mobile gaming industry. As people were forced to stay home and practice social distancing, mobile gaming emerged as a popular form of entertainment. Mobile gaming saw a 30% increase in usage during the pandemic. Due to this, mobile game publishers saw a significant boost in revenue. For example, Tencent, the publisher of games like PUBG Mobile and Call of Duty Mobile, saw a 33% increase in revenue in the first quarter of 2021, as compared to the same period in the previous year.
The Future of Mobile Gaming
The future of mobile gaming looks bright, with more and more people joining the mobile gaming community every year. With the introduction of 5G technology, mobile gaming is set to become even more popular. The faster internet speeds and reduced latency will enable game developers to create more complex and immersive games. Also, mobile game streaming services like Google Stadia and Microsoft xCloud are expected to gain popularity, allowing gamers to play console games on their mobile devices.