Mobile gaming is expected to generate $77.2bn in revenue in 2020, a 13.3% increase from the previous year, according to a report by Newzoo. An increasing number of smartphone users and the rise of app stores, such as Apple App Store and Google Play, are driving growth. In 2019, the Apple App Store generated $54.2bn in revenue, while Google Play accounted for $29.3bn. Hyper-casual games, which are simple and easy-to-play, have accounted for 90% of all game downloads in Q1 2020. The COVID-19 pandemic has further popularised mobile games, with downloads increasing by 30% and 35% on the App Store and Google Play respectively.
The Rise of Mobile Gaming: A Look at the Latest Stats
Introduction
Mobile gaming has been growing steadily over the past few years, with more people turning to their smartphones and tablets for entertainment. According to a report by Newzoo, a market research firm, mobile gaming is expected to generate $77.2 billion in revenue in 2020. This represents a 13.3% increase from the previous year.
The Numbers
One of the factors driving the growth of mobile gaming is the increasing number of smartphone users. According to Statista, there are currently 3.5 billion smartphone users worldwide, a number that is projected to reach 3.8 billion by 2021. This means that more people have access to mobile games than ever before.
The popularity of mobile gaming can also be attributed to the rise of app stores, such as the Apple App Store and Google Play. In 2019, the Apple App Store generated $54.2 billion in revenue, while Google Play generated $29.3 billion. Together, these two platforms account for the majority of mobile gaming revenue.
Another trend that is driving the growth of mobile gaming is the rise of hyper-casual games. These are simple, easy-to-play games that require little skill or time commitment. According to Sensor Tower, a mobile app intelligence company, hyper-casual games accounted for 90% of all game downloads in the first quarter of 2020.
The Impact of COVID-19
The COVID-19 pandemic has also had an impact on the mobile gaming industry. With people spending more time at home, many are turning to mobile games for entertainment. According to a report by App Annie, a mobile app analytics company, weekly game downloads on the App Store and Google Play increased by 30% and 35%, respectively, in the first quarter of 2020.
The pandemic has also led to an increase in the number of people playing mobile games with friends and family. Multiplayer games, such as Among Us and Brawl Stars, have seen a surge in popularity as people look for ways to connect with others while social distancing.
The Future of Mobile Gaming
As the number of smartphone users continues to grow and app stores become more popular, the future of mobile gaming looks bright. In particular, the rise of hyper-casual games is expected to continue, with companies such as Voodoo and Ketchapp leading the way.
In addition, the COVID-19 pandemic has highlighted the potential for mobile games to bring people together and offer a sense of community during challenging times. As a result, we can expect to see more multiplayer games and social features in the coming years.
Conclusion
The mobile gaming industry is booming, with more people turning to their smartphones and tablets for entertainment. The rise of hyper-casual games, the popularity of app stores, and the impact of COVID-19 are all contributing factors. With the number of smartphone users expected to continue to grow, we can expect to see even more growth in the years ahead.