A recent survey by gaming analytics company Newzoo has shown women dominate the mobile gaming market. According to the survey, 51% of mobile gamers are female, as opposed to 49% male. Puzzle games are also the most popular of all mobile gaming genres, with 58% of mobile gamers playing such games regularly. The survey also found that the Asian market is leading the way in mobile gaming, with 55% of all mobile gamers coming from Asia. The survey concludes that the future of gaming lies in mobile devices and, as such, the industry is expected to further invest in mobile gaming.
Survey Reveals Surprising Gaming Demographics: Women Dominate Mobile Gaming
Introduction
A recent survey conducted by gaming analytics company, Newzoo, has revealed surprising demographics in the gaming industry. The study takes a close look at the gaming habits of people across the world, and the results are particularly interesting for mobile gamers.
Mobile Gaming is Growing in Popularity
The survey found that mobile gaming continues to grow in popularity, with 2.2 billion gamers playing on mobile devices in 2021 alone. This number is expected to rise to 2.7 billion by 2023, according to the report.
Women are Dominating Mobile Gaming
One of the most surprising findings of the survey is the dominance of women in the mobile gaming market. According to the report, 51% of mobile gamers are female, compared to 49% who are male.
This shift in demographics is a significant change from the traditionally male-dominated gaming industry. The study found that women tend to prefer mobile gaming over other platforms such as consoles and PC.
The Popularity of Mobile Puzzle Games
The survey also revealed that puzzle games are the most popular genre among mobile gamers. These games require quick thinking and strategy, making them a perfect fit for mobile gaming. The report found that 58% of all mobile gamers play puzzle games regularly.
The Rise of Mobile Gaming in Asia
The study also found that the Asian market is leading the way in terms of mobile gaming. The report states that 55% of all mobile gamers come from Asia, with China being the largest market. The rise of mobile gaming in Asia is due to factors such as the widespread use of smartphones, mobile game promotions, and a growing interest in esports.
The Future of Mobile Gaming
The survey suggests that mobile gaming will continue to grow, and it is expected to play a more significant role in the gaming industry in the coming years. The report also states that the gaming industry is likely to increase investments in mobile gaming, leading to more innovative games and the evolution of the mobile gaming experience.
Conclusion
The Newzoo survey provides valuable insights into the gaming industry, highlighting the growth of mobile gaming and the shift in demographics towards female gamers. With the rise of mobile gaming in Asia and the increasing popularity of puzzle games, it is clear that the future of gaming is in mobile devices.