Online streaming services such as Twitch are now attracting more viewers than traditional sports, according to a report by the popular streaming platform. Twitch, owned by Amazon, has more than 140 million monthly active users and over three million active streamers. Traditional sports broadcasts, however, have seen declines in viewership in recent years. The report attributes part of the shift to the growing popularity of esports. The report is a sign of the changing times and suggests that traditional media will need to adapt or risk becoming obsolete as online streaming becomes the dominant player in the entertainment industry.
Streaming Services Like Twitch Now Attract More Viewers Than Traditional Sports
The world of entertainment is changing fast, and the latest trend shows that online streaming services like Twitch are now attracting more viewers than traditional sports.
Twitch Continues to Grow in Popularity
Twitch, which is owned by Amazon, is the leading platform for live streaming video games, esports, and other content related to gaming culture. The platform has seen a surge in popularity in recent years, with millions of people tuning in to watch their favorite streamers play their favorite games. According to a recent report by the streaming platform, Twitch has over 140 million monthly active users and over 3 million active streamers.
Traditional Sports Struggle to Keep Up
In comparison, traditional sports are struggling to keep up with the growing popularity of online streaming. While major sports events such as the Super Bowl and the World Cup still draw massive audiences, regular sports broadcasts have seen a decline in viewership in recent years. According to a report by Nielsen, the average viewership for the 2020 NBA Finals was the lowest in the past decade, with an average of 7.5 million viewers per game.
The Rise of Esports
One of the main reasons for the rise of online streaming is the growing popularity of esports. Esports, or competitive video gaming, has become a billion-dollar industry, with millions of fans around the world. As a result, streaming platforms like Twitch have become the go-to destination for esports events, with hundreds of thousands of viewers tuning in to watch their favorite players compete.
The Future of Entertainment
The growing popularity of online streaming services like Twitch is not just a trend; it’s a sign of things to come. As more and more people shift their attention from traditional media to online content, streaming platforms are likely to become the dominant players in the entertainment industry. While traditional sports and other forms of media will still have a place in the market, online streaming is set to become the new norm.
In Conclusion
The rise of online streaming services like Twitch is a sign of the changing times. As more and more people get hooked on video games, esports, and other forms of online entertainment, traditional media will need to adapt or risk becoming obsolete. Whether you’re a sports fan or a gamer, there’s no denying that online streaming is the future of entertainment.