Mobile gaming is rapidly growing due to the increasing popularity of smartphones and tablets. The global mobile gaming market is expected to generate $152.1 billion in revenue in 2021, according to a report by Newzoo. Asia-Pacific is the largest mobile gaming market. The most popular mobile games by revenue are Honor of Kings, PUBG Mobile, and Pokemon Go. Mobile gaming is highly accessible and popular across all demographics, with 49% of mobile gamers in the United States being female and 66% aged between 18 and 44. Mobile gamers tend to play for shorter periods than console or PC gamers.
Rise of Mobile Gaming: An Assessment of the Latest Sales Figures and Player Behavior
Introduction
Mobile gaming has been growing rapidly in recent years, with the popularity of smartphones and tablets leading to a surge in demand for on-the-go entertainment. In this article, we will assess the latest sales figures and player behavior in the mobile gaming market.
Sales Figures
According to a recent report by Newzoo, the global mobile gaming market is expected to generate $152.1 billion in revenue in 2021, up from $77.2 billion in 2017. Asia-Pacific is the largest mobile gaming market, accounting for 47% of the global revenue.
The report also revealed that the most popular mobile games by revenue are Honor of Kings, PUBG Mobile, and Pokemon Go. Honor of Kings, a multiplayer online battle arena game, generated $2.5 billion in 2020. PUBG Mobile, a battle royale game, generated $1.6 billion in 2020. Pokemon Go, an augmented reality game, generated $1.2 billion in 2020.
Player Behavior
Mobile gaming is highly accessible and convenient, making it a popular form of entertainment across all demographics. A survey by Statista found that 49% of mobile gamers in the United States are female, and 66% are aged between 18 and 44.
The survey also revealed that the most popular mobile game genres are puzzle, action, and simulation. The most common reason for playing mobile games is to pass the time, followed by entertainment and stress relief.
Furthermore, mobile gamers tend to play for shorter periods of time than console or PC gamers. A report by App Annie found that the average daily time spent on mobile games was 43 minutes per user, compared to 138 minutes per user for PC games.
Conclusion
The rise of mobile gaming shows no signs of stopping, with sales figures continuing to climb and player behavior indicating a high level of engagement. As technology continues to improve, we can expect to see even more innovative mobile games in the future.