Generation Z and Millennials are now spending more time gaming than watching TV, according to a report from the Entertainment Software Association. The study, which surveyed 4,000 US adults aged 18 and above, found that individuals between the ages of 18 and 34 spend an average of 7.7 hours per week gaming, compared to 6.5 hours spent watching TV. Key influencers include gaming’s ability to connect people globally, the customisation of gaming to personal preference and its availability on a range of devices. This shift towards gaming could lead to increased investment and changes in TV production and marketing.
New Study Finds Gen Z and Millennials Spend More Time Gaming Than Watching TV
A recent study conducted by the Entertainment Software Association (ESA) found that Generation Z and Millennials are spending more time gaming than watching TV. According to the study, which surveyed over 4,000 adults in the US, individuals between the ages of 18 and 34 spend an average of 7.7 hours per week gaming, compared to 6.5 hours spent watching TV.
Why are Gen Z and Millennials Gaming More?
The study found that there are several reasons why Gen Z and Millennials are spending more time gaming. Firstly, gaming offers a unique and interactive experience that can be tailored to individual preferences, something that traditional TV cannot offer. Additionally, gaming is often social, with many games allowing players to connect with friends or even strangers from all around the world. Finally, gaming is accessible, with many games being available on a variety of devices such as smartphones, laptops, and gaming consoles.
What Does This Mean for the Entertainment Industry?
This shift towards gaming over traditional TV has numerous implications for the entertainment industry. It suggests that traditional TV may become less relevant to younger generations, and that the popularity of gaming will likely continue to grow. This could lead to increased investment in the gaming industry, as well as changes to the way that traditional TV is produced and marketed.
How Could This Affect Advertising?
As the popularity of gaming grows, advertisers will likely need to adapt their strategies in order to effectively reach younger audiences. This could involve placing ads within games, as well as creating branded content that appeals to gamers. Additionally, influencers within the gaming community may become a more important target for advertisers, as they often have large, engaged audiences that trust their recommendations.
Conclusion
The study conducted by the Entertainment Software Association suggests that the popularity of gaming among Gen Z and Millennials is only going to continue to grow, potentially leading to significant changes in the entertainment industry as a whole. While traditional TV may still be important to older generations, it seems that younger audiences are increasingly turning to gaming for their entertainment needs.