Matthew Haag, aka “Nadeshot,” has transitioned from professional esports player to CEO of 100 Thieves, a gaming organization focusing on competitive gaming, content creation, and merchandise. He has emphasized the importance of diversity and inclusivity within the industry through initiatives like the 100 Thieves Culture and Diversity Council. The company has raised $35 million in funding and established partnerships with mainstream brands like Cash App and Rocket Mortgage, indicating growing interest in esports and gaming. With 100 Thieves, Nadeshot has positioned himself and the organization as leaders in the industry’s future growth and success.
Nadeshot: The eSports Star Turned CEO Taking Gaming to the Next Level
Matthew Haag, better known by his gaming pseudonym “Nadeshot,” has come a long way since his days as a professional eSports player. The former Call of Duty champion rose to fame through his successful YouTube channel and Twitch streams, but has since pivoted to a new role as the CEO of 100 Thieves, a popular esports organization that has made waves across the industry.
Building a Gaming Empire
100 Thieves was founded in 2017 as a lifestyle brand and esports organization. The company’s mission was to create a unique experience for gamers and fans alike, with an emphasis on the latest apparel and merchandise. However, since Nadeshot’s arrival as CEO, 100 Thieves has undergone major changes to its business model.
Under Nadeshot’s leadership, 100 Thieves has shifted its focus to competitive gaming. The company now fields teams in professional leagues for popular games such as League of Legends, Fortnite, and Valorant. 100 Thieves has also expanded into content creation and streaming, with a roster of popular creators who produce content centered around gaming, culture, and lifestyle.
Championing Diversity and Inclusion
Nadeshot has been vocal about his commitment to diversity and inclusion in esports and gaming. In 2019, he announced the formation of the 100 Thieves “Culture and Diversity Council,” which aims to promote fairness, equality, and inclusivity across the organization. The council is made up of players, content creators, and staff members from diverse backgrounds who work together to create a safe and welcoming environment for everyone.
Nadeshot has also spoken out about the lack of diversity in esports and gaming as a whole. In a 2019 interview with CNN, he stated, “It’s important for us to represent every single person that’s a part of our community. It’s important that everyone feels included, and it’s important that people understand that we value diversity.”
Investing in the Future
Since taking the helm of 100 Thieves, Nadeshot has shown a strong commitment to investing in the future of esports and gaming. In October 2020, the company raised $35 million in a Series B funding round, led by investors such as Scooter Braun and Drake. The funding will be used to expand the organization’s presence in the gaming industry and further develop its competitive teams and content creation.
100 Thieves has also established partnerships with major companies such as Cash App and Rocket Mortgage, demonstrating the increasing interest in esports and gaming from mainstream brands. Nadeshot has been a key figure in bringing more attention to the industry and paving the way for future growth.
The Future of Gaming
As the esports and gaming industries continue to grow and evolve, Nadeshot and 100 Thieves are poised to take the lead. With a focus on inclusive culture, competitive excellence, and innovation, the organization has cemented itself as a major player in the industry.
Nadeshot’s journey from professional gamer to CEO is a testament to the potential for success in the gaming industry. His dedication to building a diverse and forward-thinking organization has positioned 100 Thieves as a company to watch in the coming years.
As Nadeshot said in a statement after the Series B funding announcement, “Esports and gaming are still in their infancy, but we’ve already seen remarkable growth and passion from fans around the world. The future is bright and we’re excited to keep pushing the boundaries of what’s possible.”