Mobile gaming has surpassed console and PC gaming revenue for the first time, with global mobile gaming revenue reaching $68.5 billion in 2019, according to a report by App Annie. China accounted for nearly 40% of mobile gaming revenue, while the United States accounted for 23%. The accessibility of mobile gaming, freemium models, and social aspects have contributed to its growth, with many console and PC gaming companies looking to expand their presence in the mobile market. Mobile gaming has also opened up opportunities for smaller game developers to gain a foothold in the industry.
Mobile Gaming Revenue Surpasses Console and PC for the First Time
Introduction
Mobile gaming has been gaining popularity in recent years and has now surpassed console and PC gaming revenue for the first time, according to a report by App Annie.
Statistics
- Global mobile gaming revenue reached $68.5 billion in 2019, representing 45% of the total gaming market.
- Console gaming revenue was $47.9 billion, while PC gaming revenue was $29.6 billion.
- China accounted for nearly 40% of mobile gaming revenue, with the United States accounting for 23%.
- The top mobile game in terms of revenue was Honor of Kings, followed by PUBG Mobile and Fate/Grand Order.
Reasons for Growth
There are several reasons why mobile gaming revenue has surpassed console and PC gaming. One major reason is the accessibility of mobile gaming. With smartphones becoming more affordable and game apps readily available on app stores, it is easier than ever for anyone to start playing mobile games.
Additionally, mobile games often have a freemium model where players can download the game for free but make in-app purchases for additional features or items. This model has proven to be successful, with players often spending more on microtransactions than they would on a console or PC game.
Finally, mobile games also benefit from the social aspect of gaming. With many mobile games allowing players to connect with friends and compete against each other, it creates a community atmosphere that can keep players engaged for longer periods of time.
Impact on the Industry
The shift in gaming revenue towards mobile has had a significant impact on the overall gaming industry. Console and PC gaming companies are now looking to expand their presence in the mobile market, with many popular console games such as Call of Duty and Fortnite now available on mobile devices.
Additionally, mobile gaming has opened up opportunities for smaller game developers to gain a foothold in the industry. With app stores being easily accessible, indie game developers can release their games and potentially reach a large audience without the need for a significant marketing budget.
Conclusion
With mobile gaming revenue continuing to grow, it is clear that the industry is here to stay. The accessibility and social aspects of mobile gaming have made it an attractive option for gamers of all ages and backgrounds. It will be interesting to see how the gaming industry evolves as mobile gaming continues to increase its dominance.