Mobile games make up over 75% of app store downloads and generate more than 50% of app store revenue, surpassing the traditional gaming industry. Their popularity is due to accessibility, with users able to play anytime and anywhere, and a wide variety of audience catered to by developers. With the market for smartphones increasing, mobile gaming companies have a large potential market to reach. Challenges such as discoverability and competition from established franchises exist, but mobile games continue to dominate the app store and are a profitable industry.
Mobile Games Dominate App Store Downloads and Revenue
Introduction
Mobile games have become an integral part of the app store ecosystem. They have dominated both downloads and revenue in recent years, making them one of the most profitable industries in the world.
Statistics
According to recent statistics, mobile games account for more than 75% of all app store downloads and generate over 50% of app store revenue. In fact, mobile games have outpaced the traditional gaming industry, which has been on the decline for several years.
Cause of Popularity
The primary reason for mobile games’ popularity is their accessibility. With the widespread availability of smartphones and other mobile devices, people can now play games anytime, anywhere, without the need for expensive equipment or a specific location. Developers have also been catering to a wide variety of audiences, making games to suit all age groups and interests.
Bigger Market
The mobile gaming market is also much bigger than the traditional gaming market. The number of smartphone users worldwide is expected to reach 3.8 billion by the end of 2021, which is a significant increase from 2.5 billion in 2016. With such a large audience, mobile game developers have a huge potential market to tap into.
Trends
There are also several trends that have contributed to the popularity of mobile games. One of these is the rise of hyper-casual games, which are simple, addictive games that can be played for short periods. Another trend is the increasing use of in-app purchases, which can provide a significant revenue stream for developers.
Challenges
Despite their popularity, mobile games also face several challenges. One of the biggest is the issue of discoverability. With so many games available in the app store, it can be challenging for new games to get noticed. Developers also face competition from established game franchises and the need to continuously update their games to keep their audiences engaged.
In Conclusion
Overall, mobile games have dominated the app store in recent years, and their popularity shows no signs of slowing down. With their accessibility, wide variety of themes and audiences, and increasing revenue potential, they have become a force to be reckoned with in the gaming industry.