Swedish-born YouTuber Felix Kjellberg, known professionally as PewDiePie, has amassed a net worth of $40m and over 110 million subscribers through his gaming-focused content. Kjellberg built his personal brand by providing humorous commentary on gameplay, sponsoring books, merchandise and establishing partnerships with companies such as Disney and Ubisoft. However, Kjellberg also landed in hot water over anti-Semitic comments made in some videos, resulting in the cancellation of his YouTube Red show and loss of partnerships. Despite the controversy, Kjellberg’s success appears to be enduring, with his charity fund-raising and continued video-making ensuring his position as a key player in the sector.
Inside the World of PewDiePie
Introduction
PewDiePie, also known as Felix Kjellberg, is a YouTube star who has made a name for himself in the gaming community. He has over 110 million subscribers on his channel and has amassed a net worth of $40 million. This article will explore how he built his gaming empire.
Early Life
Felix Kjellberg was born on October 24, 1989, in Gothenburg, Sweden. He grew up playing video games and was particularly fond of Final Fantasy VII. He went to school and got a degree in industrial economics and technology management. However, he soon realized that he wanted to pursue a career in video game commentary and started his YouTube channel in 2010.
The Rise of PewDiePie
PewDiePie started making videos in his college dorm room, where he played video games and provided commentary. His videos gained popularity and soon he had thousands of subscribers. However, it was his Let’s Play series of horror games that really put him on the map. His over-the-top reactions and humorous commentary made his videos incredibly entertaining and he quickly gained a cult following.
The Business of PewDiePie
PewDiePie has turned his YouTube channel into a business empire. He has a team of people who help him manage his brand and he has partnerships with major companies like Disney and Ubisoft. He has also released books and merchandise, which have helped him generate additional income.
Controversies
PewDiePie has faced his fair share of controversies over the years. In 2017, he was accused of making anti-Semitic and racist remarks in some of his videos. This led to him losing partnerships with major companies and even his YouTube Red show was canceled. He has also been criticized for his use of clickbait titles and thumbnails.
The Future of PewDiePie
Despite the controversies, PewDiePie remains one of the most popular YouTubers in the world. He continues to make videos and connect with his fans. He has also been vocal about his plans to donate money to charity and has raised over $200,000 for various causes. It’s clear that PewDiePie is here to stay.
Conclusion
PewDiePie has built a gaming empire through his YouTube channel. He has millions of fans who love his content and his brand has grown into a business. Despite the controversies, PewDiePie has remained popular and it’s clear that he will continue to be a major player in the gaming industry for years to come.