Gaming company Zynga has seen a 44% YoY increase in total revenue, reaching $720m in 2019. The majority (78%) of revenue derives from mobile gaming, compared with 68% in the previous year, reflecting a trend across the gaming industry. Zynga has been leveraging existing franchises to create new, easily accessible mobile games such as Game of Thrones and Words with Friends, attracting further players. As more people turn to mobile gaming, companies are likely to continue to shift their focus towards mobile games in the future.
Gaming Company Zynga Reports Increased Revenue from Mobile Games
Introduction
It has been reported that gaming company Zynga has seen a significant increase in revenue from its mobile games. This comes as no surprise as there has been a noticeable shift in the gaming industry towards mobile devices in recent years. Zynga’s focus on mobile gaming has clearly paid off as the company has managed to increase its revenue in the past year.
The Numbers
Zynga reported a total revenue of $720 million in 2019, which is a 44% increase from the prior year. The majority of this revenue, 78%, was generated from mobile gaming. This is a significant increase from the previous year, where mobile games only accounted for 68% of revenue.
Zynga’s Mobile Success
Zynga’s success in the mobile gaming industry can be attributed to a number of factors. Firstly, the company’s focus on mobile gaming has allowed it to create games that are tailored to the mobile experience. This means games that are easy to pick up and play, have short play sessions, and can be easily accessed on the go.
In addition, Zynga has also been successful in leveraging popular franchises to create new mobile games. For example, the company has created successful mobile games based on the popular TV show “Game of Thrones”, as well as the classic game “Words With Friends”. These franchises have a built-in fanbase, which has helped to attract new players to Zynga’s mobile games.
The Future of Mobile Gaming
The success of Zynga’s mobile games is indicative of the growing trend towards mobile gaming. More and more people are choosing to play games on their mobile devices, whether it be on their commute to work or during their free time at home. As such, it’s likely that we will continue to see gaming companies shift their focus towards mobile gaming in the coming years.
Conclusion
Zynga’s increased revenue from mobile gaming is a clear indication of the success that can be achieved in the mobile gaming industry. With more and more people turning to their mobile devices to play games, companies like Zynga are in a prime position to capitalize on this growing trend. It will be interesting to see how Zynga and other gaming companies continue to evolve to meet the demands of the mobile gaming market.