The number of female gamers is increasing globally, with almost 46% of gamers in the US being female, according to gaming analytics firm Newzoo. The report also states that the number of female gamers has increased by 5.4% since 2018. Women are increasingly enjoying games like first-person shooter games, with women making up 30% of first-person shooter game players. The rise of mobile gaming has also made gaming a more convenient way to pass the time. To meet the needs of female gamers, the gaming industry is employing female representation within their games and in esports competitions.
Female Gamers on the Rise: Statistics and Analysis
Introduction
Gaming has always been perceived as a predominantly male activity. However, recent statistics show that the number of female gamers is increasing globally. In this article, we will delve into the numbers and analyze the trend.
Demographics
According to a report by Newzoo, a leading gaming analytics firm, almost 46% of gamers in the United States are females. This number is higher than the percentage of male gamers in the country, which stands at 54%. The report also states that the number of female gamers has increased by 5.4% since 2018.
Preference for Games
The stereotype that women only play casual games like puzzle and simulation games is quickly changing. Today, female gamers are expressing a liking for games such as first-person shooter games. In fact, a survey by gaming company, EEDAR, revealed that women make up 30% of first-person shooter game enthusiasts. Additionally, women make up 48% of gamers who play smartphone games, which are usually private sessions. Popular games among female gamers include Call of Duty, Overwatch, and Fortnite.
Reasons for Increase
With so many technological advancements in the past decade, gaming has become more accessible than ever. Women are no longer bound by the stereotype of being only homemakers. In fact, women are now working full time and have more money and free time to spend on leisure activities. The rise of mobile gaming has also made gaming a more convenient way to pass the time, especially with gender-specific games like Candy Crush becoming increasingly popular among female gamers.
Marketing Strategies
Gaming companies are beginning to recognize the potential of the female gaming demographic. They are now targeting women in their marketing strategies through diverse images and content. Women are often portrayed in a more realistic setting, with the community aspect of gaming emphasized. Gaming companies are also employing female representation within their games and in eSports competitions.
Conclusion
The rise of female gamers has opened up the doors for gender equality within the gaming industry. It is an exciting time for women who have always had a passion for gaming. The industry is recognizing the potential of the female demographic and is making strides to meet their needs. As the trend continues to grow, we expect to see more diversity and opportunities for women in the gaming industry.