The COVID-19 pandemic has seen a 63% increase in sales for the gaming industry, due to people being stuck inside looking for entertainment during lockdown. The total spending on video games in the US was $11.6bn in the second quarter of 2020 – a 30% increase compared to the same period last year. As people were forced to stay at home, the shift to online gaming became more noticeable. Many gamers turned to online multiplayer games such as Fortnite, Call of Duty and Apex Legends to stay entertained. The gaming industry is expected to maintain some of its lockdown gains, and it is predicted to generate $159bn in revenue in 2020.
COVID-19 Boosts Gaming Industry with 63% Increase in Sales During Lockdown
Introduction
The COVID-19 pandemic has affected almost every aspect of our lives, including the gaming industry. With millions of people locked down in their homes and unable to socialize, gaming became one of the most popular forms of entertainment.
The Gaming Industry During Lockdown
According to a recent report by NPD Group, the total spending on video games in the United States reached a staggering $11.6 billion in the second quarter of 2020, which is a 30% increase compared to the same period last year. The report also revealed that sales of video game hardware, software, and accessories increased by 63% in Q2 of 2020, primarily due to the COVID-19 pandemic.
The Shift to Online Gaming
As people were forced to stay at home, the shift to online gaming became more noticeable. Many gamers turned to online multiplayer games such as Fortnite, Call of Duty, and Apex Legends to communicate with their friends, spend time, and stay entertained. The popularity of these games has been growing for years, but the pandemic has accelerated that growth.
The Increase in Mobile Gaming
Mobile gaming also saw a significant increase in demand during lockdown. With many people stuck at home, mobile games became a convenient way to pass the time. According to App Annie, global mobile game downloads increased by 30% in Q2 of 2020 compared to the same period last year. The report also revealed that consumers spent $19 billion on mobile games during the second quarter of 2020.
The Future of Gaming Post-Lockdown
As lockdown restrictions are easing up, many people are returning to their pre-lockdown routines. However, the gaming industry is expected to maintain some of its lockdown gains. According to a report by Newzoo, the gaming industry is expected to generate $159 billion in revenue in 2020, which is a 9.3% increase compared to 2019.
Conclusion
As the world continues to fight the COVID-19 pandemic, the gaming industry has been a source of comfort and entertainment for many. The surge in sales during lockdown has highlighted the need for entertainment and the adaptability of the gaming industry. It remains to be seen how the gaming industry will evolve post-lockdown, but it is clear that gaming has become an integral part of people’s lives, and it will continue to do so in the future.