Chinese gaming company Tencent has acquired a minority stake in French mobile game developer Voodoo, which specialises in creating hyper-casual titles for younger audiences. Voodoo’s games have been downloaded more than four billion times. The terms of the deal have not been disclosed, but Tencent’s investment is expected to enable Voodoo to expand its distribution network and create new titles. The deal is part of Tencent’s wider strategy of expanding its gaming portfolio, as the mobile gaming market grows rapidly. Previous acquisitions include Riot Games, Epic Games and Supercell.
Chinese Gaming Company Tencent Buys Major Stake in French Gaming Studio
Introduction
Tencent, the Chinese gaming giant, has acquired a significant stake in French video game developer, Voodoo. The move comes after the company purchased major gaming studios like Riot Games, Epic Games, and Supercell over the past decade, adding to its already impressive portfolio of gaming titles.
Background
Voodoo is a French mobile game developer that specializes in hyper-casual titles, which are very simple and easy-to-play games that can be picked up and enjoyed by anyone. The company has grown rapidly in recent years, with its games downloaded more than 4 billion times.
The Deal
The size and terms of the deal have not been disclosed, but it is being reported that Tencent has purchased a minority stake in the company. The investment will allow Voodoo to expand its reach and create new games that will appeal to a global audience.
Why Voodoo?
Many industry experts see this move as Tencent’s attempt to expand its footprint in the mobile gaming market. Voodoo has a strong presence in this space and has been very successful in creating hyper-casual games that are popular with younger audiences. Tencent has also been looking to diversify its gaming portfolio, and this acquisition fits in well with its strategy.
What Does This Mean for Voodoo?
Voodoo is expected to benefit greatly from Tencent’s investment. The French studio will now have access to Tencent’s vast resources, including its distribution network and expertise in mobile gaming. This will enable Voodoo to create new titles and expand into new markets, both of which are critical to its future growth.
What Does This Mean for Tencent?
Tencent’s acquisition of Voodoo is part of a broader strategy to expand its gaming empire. With the mobile gaming market growing rapidly, Tencent sees Voodoo as a valuable addition to its portfolio, and the investment is expected to yield significant returns in the years to come.
Conclusion
The acquisition of Voodoo by Tencent is a significant move that highlights the growing importance of the mobile gaming market. Voodoo has grown rapidly over the past few years and has become a major player in this space. With Tencent’s investment, Voodoo is expected to continue to grow and create new titles that will appeal to a global audience. This move is also expected to benefit Tencent, as the company looks to expand its already impressive gaming portfolio.