Casual gamers spend an average of $15 per month on in-game purchases, according to a survey by a leading market research firm. Most casual gamers spend between $5 and $20 per month, although some spend over $100. The most popular purchases include virtual currency, power-ups and costumes, while players also bought items such as weapons, levels, and character skins. Reasons for making purchases included a quicker progression through the game, enhancing the gaming experience, customising characters, and gaining an advantage over other players. Gaming companies were warned to ensure that in-game purchases are fair and balanced.

Casual Gamers Spend an Average of $15 per Month on In-Game Purchases

Introduction

A recent survey has revealed that casual gamers spend an average of $15 per month on in-game purchases. The survey was conducted by a leading market research firm and included responses from over 10,000 casual gamers across the globe.

Breakdown of the Results

The survey found that the majority of casual gamers spend between $5 and $20 per month on in-game purchases. However, there were also some who spent over $100 per month on these purchases.

The most popular types of in-game purchases were virtual currency, power-ups, and costumes. Casual gamers were also found to purchase other items such as weapons, levels, and character skins.

Reasons for In-Game Purchases

The survey revealed that the most common reason for in-game purchases was to progress faster in the game. Many casual gamers also made these purchases to enhance their gaming experience, customize their characters, or to gain an advantage over other players.

However, some casual gamers reported making these purchases due to their addiction to the game. They felt that they needed to make these purchases to continue playing the game or to stay competitive.

Impact of In-Game Purchases

The survey also looked at the impact of in-game purchases on casual gamers. It found that while most gamers did not regret their purchases, some felt that they had spent too much money on these purchases.

Furthermore, some gamers reported feeling pressured to make these purchases in order to keep up with their peers or to remain competitive in the game. This pressure could have negative effects on their mental and financial well-being.

Conclusion

The survey highlights the significant amount of money that casual gamers are spending on in-game purchases. While many make these purchases to enhance their gaming experience, others may be doing so out of addiction or pressure from their peers.

Gaming companies should be mindful of this trend and ensure that their in-game purchases are fair and balanced. Casual gamers also need to be responsible and manage their spending on these purchases to avoid any negative impacts on their mental and financial well-being.