Activision Blizzard CEO Bobby Kotick has revealed the games company’s plans for the coming years, including the launch of new games and franchises, expansion into new markets and new business models. Speaking on a call with shareholders, Kotick outlined the company’s strong financial results in 2020, which were driven by the Call of Duty and Diablo franchises, as well as its popularity in the mobile gaming sector. He also noted the company’s plans to expand further into Asia, following the opening of a new office in China. The company’s success is underpinned by its plans for new games, franchises and initiatives.
Activision Blizzard CEO Bobby Kotick talks future plans for the company
Introduction
Activision Blizzard CEO Bobby Kotick recently shared his future plans for the company, in a conference call with shareholders. The CEO spoke about how the company has performed in the past year and what its plans are for the future.
Performance in the past year
Kotick started off by discussing the company’s performance in the past year. He noted that Activision Blizzard had seen strong results, with net bookings of $8.09 billion in 2020, a 25% increase compared to the previous year. This was due to the strong performance of Activision’s Call of Duty franchise and Blizzard’s Diablo franchise, as well as the popularity of the company’s mobile games.
Future plans for Activision Blizzard
Kotick also shared his vision for the future of the company. He talked about how the company would continue to focus on its core franchises like Call of Duty and Diablo, investing in them to ensure they remain popular and profitable. However, he also discussed the company’s plans to expand into new areas.
New games and franchises
Kotick announced that Activision Blizzard would be launching several new games and franchises in the next few years, including a new mobile game from the Call of Duty franchise, a mobile version of Diablo, and a new game from King, the company’s mobile gaming division. He also hinted at the possibility of new IP, saying that the company had “a number of exciting new initiatives underway”.
Expanding into new markets
Kotick also spoke about the company’s plans to expand into new markets, particularly in Asia. He noted that the company had recently opened a new office in China and was working to expand its presence in other Asian markets as well. This would involve not just releasing games in these markets, but also localizing games and working with local partners to ensure the best possible experience for players.
New business models
Kotick also hinted at the possibility of new business models for the company, saying that they were exploring “new ways to engage with players and fans”. He didn’t go into specifics, but it’s possible that this could involve new types of monetization, such as subscriptions or other recurring revenue models.
Conclusion
Overall, Bobby Kotick’s comments paint a picture of a company that is looking to both continue its success with core franchises and expand into new areas. With new games and franchises in the works, as well as plans to expand into new markets and explore new business models, it’s clear that Activision Blizzard is thinking big for its future.