Activision Blizzard has announced plans to develop and distribute mobile games in China in partnership with Tencent. The move comes as the company seeks to expand its presence in the world’s largest mobile gaming market. The company has not yet revealed which of its popular franchises it plans to bring to China, but hinted that it could include games like Candy Crush, Overwatch, and World of Warcraft. The Chinese mobile gaming market is expected to generate over $30bn in revenue in 2021, making it the largest mobile gaming market in the world.
Activision Blizzard Announces Plans to Develop Mobile Games for China
Introduction
Activision Blizzard, one of the world’s leading video game companies, has announced its plans to develop mobile games for the Chinese market. This move comes as the company seeks to expand its presence in China, which is the world’s largest mobile gaming market.
Details of the Plan
The company announced that it will be partnering with Tencent, a Chinese multinational conglomerate, to develop and distribute its mobile games in China. The two companies have previously worked together on other gaming ventures, including the immensely popular title, Call of Duty Mobile.
Activision Blizzard has not yet revealed which of its popular franchises it plans to bring to the Chinese market, but it has hinted that it could include games such as Candy Crush, Overwatch, and World of Warcraft. The company stated that it will be adapting its games to meet the specific needs and preferences of Chinese gamers.
Rationale Behind the Move
The Chinese mobile gaming market is enormous and is projected to grow even larger in the coming years. According to a report by Newzoo, a market research firm, the Chinese mobile gaming market is expected to generate over $30 billion in revenue in 2021. This makes it the largest mobile gaming market in the world, accounting for more than 25% of global mobile gaming revenue.
Activision Blizzard recognizes the economic potential of the Chinese market and is making a strategic move to tap into this growth. The company has already established a strong foothold in China through its other gaming ventures and sees mobile gaming as the next logical step in its expansion.
Conclusion
Activision Blizzard’s move to develop mobile games for the Chinese market is a significant development in the world of video gaming. The company’s focus on adapting its games to meet the needs of Chinese gamers highlights the importance of catering to local tastes and preferences. With the support of Tencent, Activision Blizzard is poised to make a splash in the Chinese mobile gaming market and capitalize on its enormous growth potential.