Do Mobile Games Use AI for Advertising Content?
Recently, users on Facebook have been bombarded with emotional and often controversial advertisements, particularly those appearing in the Reels section. Notably, these ads utilize the capabilities of AI technology to introduce players to an emotional gaming experience, which is currently available for free download on the App Store and CH Play in Vietnam.
Specifically, these AI-generated videos showcase extreme emotional behaviors. From creating emotional responses to generating sound effects that evoke feelings, these ads can even depict distressing scenarios, leaving viewers with a sense of unease and heightened emotions.
What is the New Advertising Format for Controversial Games?
It is evident that all AI-generated videos on the platform are used solely for advertising a single game. It’s unclear how they do it, but they do not violate the platform’s content policies, as they still adhere to a wide range of emotional triggers and narratives.
Clearly, game advertising through AI is still quite new. However, the reality has proven the effectiveness of this traditional advertising format. It is worth noting that in this digital age, AI can be utilized as a supportive tool in enhancing potential capabilities. Nevertheless, using it to execute unethical ideas could lead to a completely different narrative.
Game developers must be more responsible when selecting advertising content, prioritizing positive and engaging values to attract players. Additionally, regulatory bodies must implement stronger measures to monitor inappropriate advertising content, particularly those that provoke controversy.
