Electronic Arts (EA) has acquired Glu Mobile for $2.1bn. Glu Mobile is known for creating mobile games like Kim Kardashian: Hollywood, Deer Hunter, and Design Home. The acquisition is meant to increase EA’s portfolio of mobile games and boost its audience in the industry. Glu Mobile’s large fan base and its experience in mobile game development will allow EA to develop new mobile games that appeal to a wider audience. As mobile gaming becomes more popular and lucrative, the acquisition is a clear sign of the industry’s rapid growth and the increasing competition for a share of the market.
Gaming Giant EA Acquires Mobile Game Developer Glu Mobile for $2.1 Billion
Introduction
Electronic Arts (EA), one of the largest video game companies in the world, has just announced that it has acquired Glu Mobile, a leading developer and publisher of mobile games, for $2.1 billion. This acquisition is part of EA’s strategy to expand its portfolio of mobile games and reach a wider audience in the mobile gaming industry.
About Glu Mobile
Glu Mobile is a popular mobile gaming company that is best known for creating games such as Kim Kardashian: Hollywood, Deer Hunter, and Design Home. The company has been in the mobile gaming industry for over a decade and has developed a strong reputation for creating games that attract a large fan base.
Why EA Acquired Glu Mobile
EA has been trying to expand its portfolio of mobile games to reach a wider audience. With the acquisition of Glu Mobile, EA will be able to tap into the company’s expertise in mobile game development and gain access to its large fan base. EA’s CEO, Andrew Wilson, said in a statement:
“We’re thrilled to welcome Glu Mobile to our EA family. The addition of Glu’s strong creative teams across many key genres, along with their well-established IP and games-as-a-service expertise, will accelerate our growth in mobile gaming and expand our addressable market opportunity.”
Benefits of the Acquisition
The acquisition of Glu Mobile will bring several benefits to EA. First and foremost, EA will be able to expand its audience and reach a wider range of mobile gamers. Glu Mobile has a large fan base that is loyal to its games, and EA will be able to tap into this audience with its own mobile games.
In addition, Glu Mobile has a proven track record in the mobile gaming industry and has established a strong reputation for creating high-quality, engaging games. This expertise will be invaluable to EA as it continues to develop new mobile games that appeal to a wide range of audiences.
The Future of Mobile Gaming
The acquisition of Glu Mobile by EA is a clear indicator that the mobile gaming industry is experiencing rapid growth and is becoming an increasingly important sector in the overall gaming market. As mobile devices become more powerful and affordable, more people are turning to mobile gaming as a form of entertainment.
EA’s acquisition of Glu Mobile is just the latest move in what is sure to be an ongoing consolidation of the mobile gaming industry. With the increasing importance of mobile gaming, we can expect to see more acquisitions, mergers, and partnerships in the future as companies vie for a larger share of this lucrative market.
Conclusion
The acquisition of Glu Mobile by EA is a significant event in the mobile gaming industry. It demonstrates the growing importance of mobile gaming and the increasing competition for a share of this market. As the industry continues to evolve, it will be exciting to see how companies like EA and Glu Mobile adapt and innovate to stay ahead of the curve.