Following the Halloween celebrations not long ago, Paramount Pictures has officially launched the website for its latest blockbuster, Smile 2. What makes this launch particularly special is the unique marketing strategy of the film: viewers can watch the first 7 minutes of Smile 2 online for free, provided they remain continuously engaged for the entire duration. This means that if viewers want to enjoy those first 7 minutes, they must stay connected via a video call on the website. If they disconnect, even for just one second, the system will detect the signal loss, and they will have to restart the viewing experience.
The viral marketing tactic immediately sparked discussions across social media platforms regarding the intriguing yet demanding requirement from Paramount Pictures. Many users find it fascinating, while others express concerns about the pressure it places on viewers. The news has generated significant buzz in online forums, leading to discussions about the film’s upcoming release.
Smile 2 is currently “making waves” in cinemas worldwide, having grossed over $52 million in North America and more than $57 million globally, bringing its total revenue to approximately $109 million (around 2.725 trillion VND). With a production budget of $28 million, this film has proven to be a financial success, outperforming initial expectations. Smile 2 currently ranks fourth on the list of the highest-grossing horror films of 2024, trailing behind big names like A Quiet Place: Day One, Alien: Romulus, and Beetlejuice Beetlejuice. Given that the film has only been in theaters for 17 days, ticket sales are expected to continue growing in the near future.
Continuing from the events of the first film, Smile 2 follows the journey of police officer Joel (Kyle Gallner), who ultimately confronts the death of the main character, Rose Cotter (Sosie Bacon), and must find a way to escape the curse of Smile. The film delves into horror themes that have haunted Skye Riley, a pop star currently on a world tour. As a series of bizarre events unfold, they disrupt the vibrant life of the singer. Skye Riley finds herself trapped in a nightmare, battling her mental health while attempting to win a deadly race against time to escape the curse.
Since the announcement of the next installment in this horror franchise, the film has garnered substantial attention from netizens, particularly with the involvement of Naomi Scott, a rising star in Hollywood. With over 15 years in acting, she has starred in many notable projects, such as Aladdin, Power Rangers, Charlie’s Angels, and more. With its gripping storyline, Smile 2 is sure to deliver a thrilling cinematic experience that keeps audiences on the edge of their seats.
Recently, news about Smile 2 in Vietnamese cinemas has sparked vibrant discussions online. The situation has divided opinions, with some arguing that the film’s graphic content and violent imagery do not align with community standards, resulting in calls for censorship. On the other hand, critics highlight the film’s artistic expression and its potential impact on cultural values. Regardless of the controversy, the film’s dark themes and vivid imagery are expected to resonate with audiences globally.
