Unity, the leading game development platform, continues to drive innovation and enhance user experience. Recently, they participated in the Gamesforum Vietnam 2024 event, held at the Pullman Hanoi Hotel. Gamesforum is one of the largest annual events in the gaming industry, organized in both Europe and America, and this year marks the first event hosted in Vietnam. The event attracted over 200 development and publishing companies, along with more than 50 experts from around the world, to explore trends, technologies, and strategies shaping the future of the gaming industry.
Through the Gamesforum Vietnam 2024 event, Unity reaffirmed its commitment to promoting the mobile gaming industry and enhancing innovative initiatives aimed at increasing revenue from advertising and attracting users. At the event, Unity shared methods for optimizing advertising revenue, playing a crucial role in driving success in the mobile gaming sector, especially in rapidly developing markets like Vietnam. As one of the fastest-growing markets in the region, Vietnam holds significant potential with many opportunities for innovation and development.
“We see great potential for the mobile gaming market in Vietnam and are committed to supporting developers in achieving success here,” said Mr. Assaf Litwak, Regional Manager for Vietnam at INSEA, Unity Grow. Unity Grow provides a comprehensive platform that helps developers and studios generate revenue, scale operations, optimize games, and enhance user engagement. With Unity LevelPlay, a mediation platform, developers can optimize their revenue potential through advanced mediation technologies. Additionally, Unity Ads, ironSource Ads, Tapjoy Offerwall, and Unity’s Aura device solutions allow developers to reach users through diverse channels. Alongside this, Unity provides a robust analytics and optimization suite, ensuring sustainable growth and high profits. According to Data.ai, up to 87% of the current Top 100 mobile games are using Unity for development.
At Gamesforum Vietnam 2024, attendees had the opportunity to participate in in-depth discussions about the latest trends in the mobile gaming industry. During a session on increasing revenue from advertising, Mr. Assaf Litwak shared important insights into Unity’s strategic direction: “At Unity, we have achieved significant success with video ads (Rewarded Video – RV) and interstitial ads, which are the primary revenue sources in mobile gaming. For games that allow in-app purchases (IAP), Offerwall serves as a testament to effective monetization without detracting from the user experience, with eCPM (effective revenue per thousand impressions) sometimes reaching up to $1,000. Balancing revenue and user experience is crucial, and Unity’s Ad Quality tools help developers optimize by measuring key metrics such as registration rates and click-through rates.”
In the future, as in-app purchase pricing becomes standardized, Unity’s advanced tools such as Custom Segmentation and Real-Time Pivot will enable developers to optimize their monetization strategies more effectively. Furthermore, by integrating LevelPlay into the Unity platform, developers can manage game development and monetization processes more seamlessly. Managers will be better connected to the gaming ecosystem to maximize value extraction from this collaborative environment,” Mr. Assaf further shared.
Unity’s presence at Gamesforum Vietnam 2024 has undoubtedly reaffirmed its role as a key player in the mobile gaming ecosystem. With cutting-edge technology and a commitment to supporting developers worldwide, Unity is empowering a multitude of creators to achieve sustainable success in this thriving gaming market.
